Minyums is a modern coffee shop and donut place that takes inspiration from the future and young generation. The branding project aimed to capture the essence of innovation through a futuristic look and feel, as well as a pastel color palette that evokes feelings of creativity and playfulness. The specialty of Minyums is its unique and creative donut flavors, which are sure to delight customers with adventurous tastes. Located in Riyadh, KSA, Minyums is the perfect place to enjoy a coffee and donut while immersing oneself in a visually appealing and inviting atmosphere. Working in collaboration with White Label Agency, the Minyums branding project successfully created a brand identity that accurately reflects the essence of the coffee shop and appeals to its target audience.